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Absolutely Fabulous Adds a ‘Possibly Offensive’ Category to Their Website

Small family retailer finds a way to reflect their off-color sense of humor online by adding a “possibly offensive” shopping category.

Absolutely Fabulous Adds a ‘Possibly Offensive’ Category to Their Website
Diane Silverstein

Diane Silverstein, owner of Absolutely Fabulous, showing off some of her off-color sense of humor with her \”I have issues\” shirt and a monkey on her back.

HUNTINGTON BEACH, Calif. – November 3, 2022 – (

When asked about the “possibly offensive” goods that she sells at Absolutely Fabulous, her family-run gift & décor shop, Diane Silverstein lights up and responds in her memorable English accent: “I’ve seen people in our greeting card section who just huff, turn around, and walk right out. But really, most folks just have a good laugh. It’s fun.”

Absolutely Fabulous Unique Gifts & Décor is just that – a fabulously unique gift & décor shop that has been a staple of Huntington Beach, California, for over 15 years. The breadth of products inside “Ab Fab” is pretty staggering and has proven difficult to relay online, especially the more … colorful goods.

“I mean – how do you make sure the people who don’t like being offended avoid looking at this stuff when they just wanted to look at Santa dolls?” Diane seriously asks. “Our ‘possibly offensive gifts’ are spread over all sorts of departments and don’t fall into any one category well. We have offensive cards, offensive socks (that are particularly hilarious), offensive kitchen towels … so many funny things! When they’re in the shop, we can warn them before they step in the ‘offensive zone,’ but online, it’s different.

“For years, I have tried to strategically place them around the website as not to stick out too much, but also to be present enough to be noticed by folks who, like me, love a good laugh. But it never felt right like it does inside the shop.”

After many years of trying to get this balance right, Diane decided to just go all in and place them all in one shopping category named “possibly offensive.” 

“I like to imagine my online customers get the giggles going through this section, like most of the folks who come into my shop do,” Diane states while sipping her morning coffee. “It really does make my day to hear us cheer folks up a little bit before they’re done shopping. It makes me feel like I added something positive to the world – even if that something is possibly offensive!”

Contact Information:

Ian Souter

Media Producer/Manager
[email protected]


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Absolutely Fabulous Adds a ‘Possibly Offensive’ Category to Their Website

Reach Healthcare Debuts ‘Beyond the Ordinary’ Immersive Technology Experience at HLTH 2022

SAN DIEGO – November 3, 2022 – (

Reach Healthcare will debut a three-part exhibition at HLTH 2022 entitled “Beyond the Ordinary.” It will showcase three multi-sensory immersive solutions for transforming health and well-being care and take attendees on a three-part experiential journey that explores new modalities for addressing: workforce wellness and clinician burnout; improving maternal-infant health outcomes; and boosting post-operative and transitional recovery, rehabilitation and chronic healthcare management.

Reach Healthcare experiences will be centrally located in the Bassano Rooms (#2602, 2603 and 2604) during HLTH 2022, which runs Nov 13 through 16 at the Venetian Expo and Convention Center in Las Vegas NV.

“What if we focused more on sensory elements in health centers, birth centers, diagnostic centers, nursing homes, rehabilitation centers…even hospital-at-home and retail health?” Reach’s President, Fran Ayalasomayajula, asks. The Reach sensory solutions go beyond tossing a plant in a corner or drowning out spaces with white noise. 

“For centuries research has shown the power of sensory stimulation to heal, revive, and restore,” Reach’s President, Fran Ayalasomayajula, points out. At HLTH, Reach will present a walking gallery experience infused with elements that stimulate the senses, through the application of transformational and immersive sound and music, visual effects and imagery, textures, smells and tactile interaction. 

This first-time offering at HLTH will showcase ways technology can be used to harness positive, calming, healing, and restorative experiences. It will serve as a departure from traditional approaches.

“HLTH is pleased to have Reach Healthcare host their breakthrough immersive therapeutic approach to health and wellbeing at this year’s event. This is an important area of focus for HLTH and aligns perfectly with our recently launched brand – WELL by HLTH,” said Rich Scarfo, President of HLTH.

Reach Healthcare’s mission is to provide a platform that delivers groundbreaking solutions to improve and transform healthcare delivery and outcomes for providers and patients, as well as to offer cost-effective solutions for payers. 


Reach Healthcare’sBeyond the Ordinary” experiences at HLTH are built on three relevant scientific findings: 

  • Healthcare Settings Matter. In a 2020 Clinical Empathy study that Reach commissioned with Ipsos, a key finding was that environments matter. Patients seek supportive and familiar environments, and they also place a high value on milestones and memories associated with their environments. 

Healthcare Settings directly affect the patient’s overall health and well-being, since they also impact relationships, including those of care teams and healthcare consumers. Reach Healthcare solutions enable care facilities, especially hospitals and healthcare providers, to deliver a less stressful experience and minimize the upset and friction between the patient with their providers.

  • Sounds and Music Matter. Additional research by Reach revealed that listening to certain sounds and music can reduce anxiety and pain, blood pressure and heart rate, improve sleep quality, mood, mental alertness and memory — and shorten the length of hospital stays. The layering of digital multimedia and cinematography also delivers similar positive health outcomes. 
  • Sounds are not limited to the patient journey – but also extend to the provider. The Aesthetic Surgery Journal reported that researchers from the University of Texas Medical Branch at Galveston found that plastic surgeons closed incisions better and faster when done — while listening to their preferred music.


“Beyond the Ordinary” presented by REACH comes to life with the engagement of Reach’s technology partners, including HARMAN Digital Transformation Solutions (DTS). REACH’s Happy Mama, a maternity app and decision support tool for maternal health professionals, is powered by the HARMAN Remote Care Platform (RCP). Happy Mama will be on display as part of the activation

HARMAN International is a wholly-owned subsidiary of Samsung Electronics Co., Ltd. that is focused on connected technologies for automotive, consumer and enterprise markets. 

This collaboration with visual effects powered by Samsung Digital Display Division joins others within the Reach orbit. They include: Birth & Life Photography and MovingArt by Louis Schwartzberg, as seen on Oprah (OWN), Netflix, and Reach Live. 

Other contributors to the “Beyond the Ordinary” presented by Reach include OddBall, HealthTunes, Spatial Inc., and Visual Health Solutions. 

Reach Healthcare’s “Beyond the Ordinary Experience” at HLTH 2022 “takes the attendee on a holistic therapeutic journey through the art and science of healing and wellness — with the help of immersive multisensory technologies that deliver solutions from a ‘people-first’ perspective to transform everyday lives,” concludes Reach’s President, Fran Ayalasomayajula.


HLTH (pronounced “health”) is the leading platform bringing together the entire health ecosystem, focused on health innovation and transformation. From unparalleled events with industry-leading speakers to inspirational digital content and mission-driven initiatives, HLTH creates a unique marketplace for the health community leading the dialogue and development of a better health ecosystem. Our mission is to gather the health community in curated, purposeful engagements that accelerate healthcare innovation.

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REACH is a 501c3 global innovative social impact organization whose mission is to improve and transform healthcare delivery and outcomes for providers and patients, as well as to offer cost-effective solutions for payers. 

Maternal mortality and morbidity prevention is a top priority area for the organization. Reach is the founder of the National Save Moms Campaign (, Save Moms Global (, Maternal Application of Technology for Community Health (MATCH) Coalition (, and Happy Mama (

Reach, established in 2016,  is focused on pragmatically improving large-scale and sustainable health programs for enhanced healthcare equity, access, and delivery based on its four pillars: (1) Research to identify where change is needed that could result in actionable outcomes; (2) Education; (3) Thought Leadership and (4) Innovative Immersive Special Interest Therapeutic Platforms, including Happy Mama, focused on maternal health for mothers as well as clinicians; Workforce Wellness to tackle clinician burnout; and IB Healthy Wellness and Remote Care digital therapeutics for rehab, chronic disease management, healthy aging, and more.

Reach welcomes new partnerships, sponsorships, and grassroots affiliates as it works to drive massive impact for better and more equitable healthcare outcomes.

Contact Information:

Matt Walker

Community Outreach Lead
[email protected]


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Reach Healthcare Debuts ‘Beyond the Ordinary’ Immersive Technology Experience at HLTH 2022